Reach
Are Californians finding the site for decisions we can actually help with?
Organic entrances by California region and decision page; no user-level profile.
Public measurement contract · 2026-08-28
Pageviews are not the outcome.
The useful question is whether a Californian found a decision, used an access route, or reached real care. We measure those movements in broad categories. We do not measure the private words that brought somebody here.
Five questions, in order.
Usefulness
Does a private search produce a starting point somebody chooses?
Search completions by result band and result selections by broad section and position band.
Access intent
Does information lead toward an insurance, affordability, youth, work, perinatal or disaster route?
Broad homepage route selections and starts of the separate referral-interest form.
Supply
Are therapists and clinical reviewers asking to participate?
Successful one-notice signups by audience; never their credential, county or email.
Care connection
Once verified listings open, do filters return options and do messages reach therapists?
Result-count and filter-count bands, contact-form opens, and successful deliveries—never profile identity or message content.
No traffic totals are printed here yet. Intent instrumentation began with this release. A zero-day chart would be decoration, not evidence. Reporting starts only after a complete comparison period exists.
The boundary
What cannot enter an event.
Search text, keywords, page titles, destination URLs, county, city, specialty, insurance, diagnosis, therapist or profile identity, names, email addresses, phone numbers, messages and credential numbers are forbidden event parameters.
Unknown event names, unknown parameter names and unknown values are discarded in the browser before an analytics call can be made.
No analytics loads at all on crisis pages, self-checks, teen support, private confirmation or member links, therapist applications, or referral-interest forms. Global Privacy Control and Do Not Track disable analytics everywhere else.
If it is not in this table, it is rejected.
resource_search_completedDid the private homepage search produce a usable starting point?
entry_point: home | result_band: none · one · few
resource_result_selectedDid a reader choose one of the private search results?
section: answer · access · evidence · insurance · rights · costs · guides · spaces · topics · testing · campuses · students · other | position_band: first · second_third · fourth_fifth
california_route_selectedWhich broad California problem door was useful from the homepage?
route: insurance_access · affordability · teen_support · work_support · perinatal · wildfire
referral_interest_startedDid somebody move from the directory promise to the private referral-interest form?
entry_point: find
notify_submittedWhich non-sensitive audience asked for one future notice?
audience: clients · therapists · reviewers · institutions
directory_search_completedWhen listings open, did user-selected filters return verified profiles?
result_band: none · one · few · many | filter_band: none · one · two_three · four_plus
directory_contact_openedDid a search result lead to the private contact form?
No parameters
directory_contact_deliveredDid the private directory service accept and deliver a contact?
No parameters
Improve the door, not profile the person.
A search returning nothing means the information architecture needs work. A California route rarely chosen may be badly named or badly placed. A directory search returning no verified profiles means recruitment should follow the unmet aggregate—not the individual. A contact delivered is evidence of usefulness; it is not a lead to sell.
No event changes therapist ranking. No event creates an advertising audience. No event is joined to a notify, referral-interest, application, confirmation or contact record.